The short history in the field of online learning of the UNITEC Institute of Technology (New Zealand) provides a story of changing attitudes and usage at three levels--organizational, tutorial, and student. From the first course designed for flexible delivery in 1994, UNITEC has progressed through three distinct phases of course development (i.e., the first online program, online course development projects in all faculties, and World Wide Web course management systems). As of the middle of 2001, UNITEC has over 300 courses that are completely online or have some element of online delivery or support for students, ranging across all five academic faculties. To support this rapid increase in the use of the medium, a number of organizational changes have been made, along with a program of professional development and tutor and student support. This paper looks briefly at the process of growth and the changing nature of ongoing tutor development. There have been significant changes in the way tutors use the course delivery interface, and the professional development program has tended towards more active support of the issues of teaching and learning. The paper reports on some of the lessons learned, the difficulties that have arisen, and some of the challenges for the future. (Author/MES)