This document presents tips to help Ohio's adult basic education (ABE) and literacy education professionals publicize new and existing ABE and literacy education programs. Chapter 1 discusses the following topics related to using newspapers to publicize ABE and literacy programs: publication policies of daily and weekly newspapers; news releases, editorial columns, and letters to the editor; tips for writing news releases; and the anatomy of a news release. Chapter 2, which explores radio and television as means for publicizing ABE and literacy programs, includes information on the following communication formats: media lists, radio advertising, public service announcements, radio news shows, and local broadcast and cable interview and public affairs programs. Chapter 3 begins with detailed guidelines for preparing for an interview, explains the differences between feature and news interviews, and offers suggestions for dealing with bad publicity and questions from reporters who are unfamiliar with ABE and literacy education. Chapter 4 presents suggestions for using the following ways of publicizing ABE and literacy programs: fliers; billboards; brochures; bulletins; bus-related advertising; classified ads; movie theater ads; posters; table tents, place mats/tray liners, and pizza boxes; World Wide Web sites; and presentations to civic and community groups. (MN)