The shortage of qualified school counselors in the past few years has been a concern of the Missouri Department of Elementary and Secondary Education (DESE). Efforts to address this issue were largely contingent on encouraging students to enter counselor-training programs. Recent research pointed to the fact that a large number of counselors were choosing not to go into school counseling. One response was for Missouri to revamp the counselor certification requirements; however, a strong advocacy program seemed to be a better solution. This document explains how a task force made up of the Missouri DESE, counselor educators, and officers of the Missouri School Counselor Association drafted an advocacy plan. The tasks facing this committee were: (1) what audiences should be addressed; (2) how to approach each of these audiences; (3) who would be responsible; and (4) what the time line would be. A copy of this plan is appended. (JDM)