This article looks at the history of a guidance program in a west Texas school district bordering on Mexico. Due to the high drop out rate and low test scores, money was pulled away from guidance programs because of the lack of success of the services. With persistence, a comprehensive guidance program was eventually introduced. Advocating for the program was difficult but taking counselors to see successful programs around the country was very helpful in influencing their perceptions. Advocacy efforts with the school district administration, teachers, parents, and students are described along with some lessons learned in the process of adopting a comprehensive program. (JDM)