There are about 80,000 public school principals in the United States today. The Bureau of Labor Statistics estimates a 10 percent employment increase in educational administration jobs between now and 2008. Numerous articles and studies written on the principal shortage conclude that qualified, experienced principals are getting harder to find, regardless of district quality, pay incentives, location, or size. Nearly 50 percent of the U.S. school districts report having difficulty attracting applicants to fill positions. The turnover rate for principals is in the 40 percent range. High turnover rates create opportunities for new, energetic principals, but new means inexperienced. To encourage principal applicants, districts, universities, and organizations must work to make the principalship attractive. Strategies for making the position better include better pay, job description revision, redefinition of duty, district support, and the power to make change. (Contains 20 references.) (MLF)