Based on the premise that vision is an important leadership characteristic for university administrators, this study explored the personal phase of the vision development process among university administrators in Turkey. Data were collected from 67 rectors of Turkish universities concerning their proficiencies, fields of self-development, leadership styles, professional values, and hopes and plans for their universities. Findings indicated that the rectors valued honesty, democracy, and hard work and had high hopes for improving the academic standings of their institutions. (EV)