This study examined faculty recruitment advertisements placed by educational administration departments during one faculty recruitment cycle. The study reviewed 108 faculty recruitment advertisements placed by educational administration departments in "The Chronicle of Higher Education," using 22 criteria identified by the literature as effective recruitment advertising for the analytic framework. Results indicate that many departments lack competence in managing the recruitment task. The advertisements are critiqued in terms of advertisement management (46 percent advertised in February or later--after the midpoint in faculty recruitment season); headline content (34 advertisements were line advertisements which lacked a headline); applicant information requested (frequently not adequate for verifying and evaluating applicant qualifications); and job-related information (many institutions failed to include organizational information). The paper concludes that many educational administration departments announce faculty vacancies in an amateurish fashion that may not accomplish desired recruitment goals. (Contains 25 references.) (DB)