The guide examines the role and responsibilities of college and university governing board members in institutional fund-raising activities. Results of a national survey of members of the Association of Governing Boards of Universities and Colleges concerning fund-raising policies and practices are highlighted throughout the text. The first six chapters address basic issues: history of college fund-raising; the development process (overall program, source of funds, competition for funds, external environment); institutional organization for fund-raising (shaping the board; mission, long-range planning, and needs; the institution's unique characteristics; the public relations program; professional staff); the board's planning role (authorizing and approving the program, determining needs, front-end funding, case statement, budgeting, approving goals and schedule, organizing the board); trustee giving and donor cultivation; and assessing program success. Chapters 7-12 address more specific topics: "The Three-Party Relationship" (William A. Kinnison and Michael J. Ferrin) on the roles of president, board, and development staff; "The Institutionally Related Foundation in Public Colleges and Universities" (Michael J. Worth); "Why Major Donors Give" (Kent Dove); "Fund-Raising and the Community College" (Mary Wallace Wheat); and "The Trustee's Role in Public Relations" (James W. McLamore). Survey data for both public and private institutions are appended. (MSE)