This paper offers the personal reactions of a high school student and his parents to 27 preapplication college campus visits conducted from June through August 1994. The institutions included three public, six private religious, and 18 private nonsectarian institutions. Data were obtained through observations and interviews, and the study reports the reactions of the student and his parents. The report notes that requested information about campus tours and information sessions were generally received prior to the scheduled visit; that maps and signs made locating the admissions office easy; and that the admissions offices generally had brochures and information about the college and its programs. The student's reactions to group information sessions were mixed; he felt that some presenters covered the college's admissions process, financial aid opportunities, and the application essay adequately; others did not. The campus tour was also variously experienced; usually it included the library, student center, recreation facilities, classrooms and labs; in some cases the residence hall was not included. At eight of the colleges admissions personnel conducted individual interviews. Most colleges offered "viewbooks," but college catalogs generally had to be requested. Recommendations are offered to admissions officers concerning the admissions office itself, the group information session, the individual interview, the campus tour, and informational materials. Institutional researchers are urged to gather data on student and parent reactions to campus visits. (CH)