This paper describes and reflects on the pedagogical meaning of a festival held to showcase and celebrate Latin American culture in a North Carolina town undergoing a cultural transition as its Latino population grows. Following a successful event the previous year, a 2-day festival was organized to include a soccer tournament, booths selling Latin American food and products, community service agencies, children's activities, cultural exhibits, leadership development workshops, and both a disc jockey and live music. Recently relocated from the Southwest, the Chicano ethnographer found himself moving beyond description to grapple with the broader context of the cultural dynamics at play and questions of identity--his own and others'. A "double-voiced" analysis examines community and personal aspects of the experience. The paper tells the story of cultural workers, negotiating space and co-constructing a renewing social memory. It addresses transfusion of culture, reinvention of self, and ongoing assessment of status and condition in a new social context. The festival is framed as a site of cultural production and practice: a site of symbolic contestation, inherently pedagogical and expressive. Cultural images and myths from lived experience become a viable form of knowledge to be reworked and reinterpreted. Past, present, and future are woven together to become an educative enterprise that shapes the town's social and cultural landscape. This ethnographic account explores those moments of dynamic interplay between researcher and subject when experience becomes expression; autobiography becomes discourse; and in the passageway between worlds, one intermittent and emergent identity informs the other. Contains 51 references. (SV)