This report discusses the Malcolm Baldrige (MB) Education Criteria, the award process, and the experiences of one institution, San Juan College (New Mexico), that received an award at the state level. The Baldrige Criteria are based on 11 core values: (1) learning-centered education; (2) leadership; (3) continuous improvement and organizational learning; (4) faculty and staff participation and development; (5) partnership development; (6) design quality and prevention; (7) management by fact; (8) long-range view of the future; (9) public responsibility and citizenship; (10) fast response; and (11) results orientation. An institution under consideration for an award under the Baldrige Criteria must submit to the awarding agency a self-assessment report written around the seven MB Criteria providing the framework for the core values, including leadership; information and analysis; strategic and operational planning; human resource development and management; education and business process management; school performance results; and student focus and satisfaction. In 1994 and 1995, San Juan College participated in the Quality New Mexico Award process. This process uses teams of evaluators who read, score, and write feedback comments on reports of organizations under consideration for an award. This document concludes that the Baldrige Criteria have provided a conceptual framework that focused the action planning process of San Juan College. (CK)