Based on an analysis of the internal and external environment, this report describes the mission, values, and strategic priorities of Centralia College (CC), in Washington. Following introductory materials describing the role of strategic planning, a historical perspective of planning at the college is presented, reviewing previous strategic plans; the college master plan; college initiatives related to diversity, assessment, affirmative action, and Title III and other grants; and the college's planning process for 1994-95. CC's mission statement is then provided, highlighting the college's values and commitment to student success. Next, results from an analysis of the institutional environment are presented based on a campus survey, campus and community focus groups, and external data. Issues are discussed and college assumptions are presented for the following areas: (1) effectiveness, efficiency, and accountability; (2) marketing, recruitment, and retention; (3) the economic environment; (4) diversity; (5) the role of the technology; (6) campus communications; (7) working with the community; and (8) maintaining the college's heritage. Finally, eight strategic priorities for the college are presented and issues related to implementing the strategic plan are outlined, focusing on general procedures for transforming individual ideas to action plans and completing action plan forms. Appendixes include summarized findings from a national report on educational statistics and Centralia College reports on student demographics and transfer and other student outcomes. (TGI)