A case study of school-university collaboration between Starkville School District (Mississippi) and Mississippi State University (MSU) explored the process of collaboration and the ingredients for successful implementation. MSU offered grant opportunities for university faculty to work with local school district personnel. Starkville School district was seeking assistance to enhance the district's public relations with a view to launching a bond issue campaign. A committee consisting of university faculty and district personnel developed a grant proposal for community marketing and communication aimed at building coalitions for public education that included five major goals to improve the programs and image of the district schools. Surveys, focus groups, a 24-hour call-in line and 2 newsletters were planned to provide measurement, information dissemination and gathering, and increased and better coordination of publicity. The grant development and subsequent bond campaign involved multiple levels of collaboration between district, community, and MSU personnel. For example, local community groups and agencies provided information and advice during the grant writing phase and the principal grant investigator worked extensively with the bond referendum campaign steering committee before that campaign began. Overall outcomes from the collaboration have been positive, especially the successful passage of the bond issue which won 65 percent of the vote. (JB)