With increasing concern for accountability in education, faculty and administrators are seeking improved means to evaluate their programs. The internship provides a natural feedback loop for program assessment as it bridges the gap between the academic and the applied worlds of communication. A case study explored the utility of the analysis of student internship feedback and its subsequent impact on program assessment and development of a public relations program at a mid-sized university in the southeast. Findings suggest three key points about the usefulness of internships in assessment: (1) the internship can be translated into empirical results; (2) a significant confluence can occur among the program administrator, the students of the program, and those individuals who supervise students in the workplace; and (3) the internship experience can reflect on the entire program of study and highlight its strengths and weaknesses. (Contains 10 references and 1 table of data.) (RS)