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ERIC Number: ED391481
Record Type: Non-Journal
Publication Date: 1995
Pages: 10
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Semiotic Analysis of Icons on the World Wide Web.
Ma, Yan
The World Wide Web allows users to interact with a graphic interface to search information in a hypermedia and multimedia environment. Graphics serve as reference points on the World Wide Web for searching and retrieving information. This study analyzed the culturally constructed syntax patterns, or codes, embedded in the icons of library homepages on the Web. For example, most hypertexted words are highlighted in blue and underlined, while most hypertexted graphics are framed in blue borders. Quantitative analysis was conducted on the segments of icons, ascertaining how often a particular icon is used to index the same type of resource, or how many different types of icons are used to index the same type of resource. Subsequent qualititative analysis studied the meanings and connotations of the icons. Research focused on those icons which point to the catalog, to references services, or to collections. Recurring icons included the book, the person-at-desk, the word "new" to indicate recently added services or details, the highway, or the magnifying glass. Their frequent use indicates the emergence of a unique Internet culture. Illustrations of two library home pages are included, along with the appropriate World Wide Web addresses, or uniform resource locators (URLs). (Contains 23 references.) (BEW)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A