A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business component in the afternoon by two business professors fluent in French. A single language textbook was selected and supplemented with readings and exercises from two business and economics texts and by video tapes taken from French television broadcasts. One video tape and related comprehension exercises were used for pre- and post-tests. Despite the relatively short course, substantial student progress was realized, attributed to: (1) the immersion experience, (2) emphasis on business culture, and (3) student motivation. Class activities were varied to lessen the boredom of all-day classes. They included vocabulary study, listening exercises, pre-reading exercises, lectures on business culture, oral presentations, field trips, and a capstone project assessing the feasibility of marketing a French product in the United States. Students responded to the course positively, were aware of their own substantial progress, and suggested a longer course or similar courses in other languages in future. (MSE)