This handbook consists of guidelines and materials for use in the development, implementation, and administration of marketing and cooperative education programs in Missouri. The following topics are among those covered: nature and scope of Missouri's marketing education program; role of marketing education teachers; program development (determining student and occupational needs); instructional program (curriculum development, student assessment, instructional delivery); cooperative education (training stations, sponsors, and agreements; instructional management plans; coordination visits; evaluations); Distributive Education Clubs of American (DECA) (professional, civic, service, social, and financial activities); advisory committees; facilities, equipment, and resources; program evaluation (Missouri School Improvement Program) (MSIP), local program evaluation (yearly), mastery of course competencies; legal aspects (equal access, hazardous occupations, sexual harassment, labor legislation, targeted job tax credits [TJTC]); and professionalism (service, acquisition of knowledge, professional organizations). Appendixes constituting approximately 60% of the handbook include the following: generic mission statement; Missouri certification standards for secondary- and postsecondary-level marketing education teachers and coordinators; miscellaneous forms and form letters; lists of core competencies for various subject areas; policies for cooperative vocational education programs; sample generic training agreements; and student and employer follow-up questionnaires. (MN)