In the spring of 1990, a study was conducted of local unions in the International Brotherhood of Electrical Workers (IBEW) Region 9 with market recovery programs (MRPs) designed to reverse declines in union membership. Three locals were chosen for in-depth study in Las Vegas, Nevada; Oakland, California; and Portland, Oregon. The locals reflected the diversity in the IBEW locals in the region. An attitude survey was developed to measure members' reaction to the MRP experiment. Of 3,786 mailed questionnaires, 1,237 responses were received. Findings indicated that the members had a generally positive attitude toward the MRP. On a scale from 20 to 110, the average composite score was 74. Despite some variance from local to local, the program was generally accepted by members in all three locals. Generally speaking, the younger members viewed the program less positively than older members. The "old guard" or the established officers of two of the locals who were thrown out of office by MRP reformers were a pocket of resistance toward the program. Finally, the more people worked on the program, the more they liked it. (YLB)