A study examined the relationship between amount of television viewing and recognition of stereotypes. Subjects, 60 undergraduate students enrolled in mass media, advertising, and public relations classes at Indiana University, viewed movies produced by United States production companies but set in developing nations. After each movie, students completed questionnaires and participated in focus group discussions. Results indicated that: (1) subjects in general tended to rate "native" movie characters more negatively and white movie characters more positively; (2) the amount of television viewing alone did not correlate with subjects' recognizing more negative attributes than positive ones; and (3) the amount of television viewing did have a significant interaction effect when combined with the race or ethnic group of the character being viewed. Focus group responses indicated that subjects did not necessarily believe the stereotypes they saw in the media, but they did think that stereotypes were useful devices for understanding and interpreting the world, and subjects were at a loss when it came to going beyond the stereotypes. Findings support the "Drip, Drip" hypothesis (people who watch a lot of television form their ideas about the real world based on the world they see on TV) and extend the "Drench" hypothesis (viewers drenched by intense programs on cultures they know nothing about may be prone to accept the screen version) by suggesting that heavy television viewers may not only see stronger stereotypes in TV characters they watch often, but may also be more likely to recognize stereotypes in other characters. (Contains 38 references and 3 tables of data.) (RS)