The program of the Japan-American Institute of Management Sciences (JAIMS) in Hawaii, a nonprofit graduate-level institution intended to support training for cross-cultural business leadership, is described and discussed. Two curricula, the Japan-focused Master of Business Administration program and the Japan-focused Management Program are offered cooperatively with the University of Hawaii. The JAIMS program goal is both to teach and expand linguistic skills and to train students to behave appropriately in a Japanese social context. A distinction is made between the underlying cultural rules of the society and the rules of etiquette, protocol, and ritual that are their surface manifestation. It is noted that realization of the importance of developing Japanese social intuition emerged from cross-cultural student-teacher conflicts in classes. As a result, specific attention is given in class to these intrinsic Japanese expectations and values: humility; indirectness; in-group/out-group consciousness; vertical relationships; distance/reservation; reciprocity/indebtedness; orderliness/neatness; and consideration/initiative. Examples are given of classroom techniques that highlight these values. It is concluded that instilling social intuition in Japan-bound students is crucial to their success. (MSE)