During the fall of 1993, the Placement and Career Information Center (PCIC) at Central Michigan University undertook a self-assessment to determine user satisfaction with and need for services. Data were collected from students, faculty, and employer users. Results indicated that students were generally satisfied with how they were treated and would recommend the Center to others; however, they were unaware of many services available and didn't realize the importance of early career planning. Faculty recommended students to the Center, generally considering it a valuable resource, but did not believe that PCIC staff were the best people to make contacts for students concerning employment. Faculty also expressed a need for more information about the Center's services and a desire to establish better relationships with the Center. Implementation of career services software such as SIGI and Discover was suggested. The six employers surveyed were all satisfied with the Center's services. The results suggest that outreach is needed to inform students and faculty about available services, in particular targeting incoming students, and that students' parents should be targeted for education. PCIC should explore computerized career counseling software and computer technologies allowing access from several campus locations. In general, campus-wide communication and education about PCIC service and career development issues should be prioritized. Self-assessment should be periodically repeated. (Author/CC)