This article offers suggestions to school board members for developing effective grassroots lobbying. Tips include: (1) hook up with an organized network; (2) set an advocacy policy; (3) select an advocacy strategy for policy issues; (4) reach out for broad support; and (5) deliver the message through the media. Guidelines are offered for writing, calling, and meeting with legislators, and 10 rules of effective lobbying are highlighted in a sidebar. (LMI)