A method of qualitative data analysis that used computer software as a tool to help organize and analyze open-ended survey responses was examined. Reasons for using open-ended, as opposed to closed-ended questionnaire items, are discussed, as well as the construction of open-ended questions and response analysis. Because the method is based on grounded theory, it supports the researcher's role of building a conceptual map and coding verbatim responses. The sample for this research consisted of students at three suburban high schools and their parents who were part of an experimental project that required open-ended surveys as measures of attitude changes. Of the 243 student-parent pairs surveyed in Chicago (Illinois), 97 percent returned the first survey, and 92 percent the second. The computer-assisted technique allowed the researcher to keep track of large amounts of data, concepts, and conceptual codes, freeing time and energy for data interpretation instead of maintenance. One table presents open-ended survey items from the study. Appendix A is the response analysis conceptual map, and Appendix B lists student and parent responses to both surveys. (SLD)