Gender role stereotypes are rigid beliefs in and applications of expected roles to almost all females and males. Female gender roles often include being expressive, communal, weak, emotional, caring, dependent, and working in traditional occupations. Educationally, women's appropriate roles serve to limit their future choices. Married women are expected to take the role of primary caregiver to their children, even at the expense of their own career. Evidence today for the existence of bias is consistent in showing that stereotyped attitudes are being held by school counselors. With the goal of gender equity in counseling in sight, continued biases against women frustrate and restrict women's participation in non-traditional education and career fields. Research on counseling the career concerns of women consistently reflects some level of school counselor bias. The socioeconomic impact of gender bias is not limited to the individual: society suffers as well. For attitudinal change to take place in school counselors, intervention occurs in several areas: school counselor training programs; school counselor inservice education for practicing school counselors; and active self-monitoring by the school counselor. School counselors must take their new found awareness of gender role stereotypes and share it with the youth. Determined action in the counseling session, in the classroom, and in the community are necessary to expose students to non-stereotypical role models and experiences for a better, less limiting future for the young women. (ABL)