This report provides results of Phase I of a project that researched the occupational area of commercial art, established appropriate committees, and conducted task verification. These results are intended to guide development of a program designed to train commercial artists. Section 1 contains general information: purpose of Phase I; description of the occupation, including nature of work, working conditions, and related occupations; direction of the occupation, including employment, training and other qualifications, advancement, job outlook, and earnings; program development committee; areas of concern; and State Technical Committee developmental recommendations. Section 2 presents research findings: accreditation and certification; list of typical job titles; and appropriate trade resources and sources, including references and textbooks, curriculum materials, audiovisuals, trade and professional association journals, safety manuals, safety equipment, sources for competency-based testing materials, and sources of additional information. A preliminary occupational duty and task list is comprised of 16 duties: safety; basic drawings; basic design; lettering, typography; layout and design; mechanics; airbrushing; printmaking; illustration; interior decorating; photography; sign painting; portfolio; producing a comprehensive layout; producing composition; and preparing mechanicals. Other contents include a preliminary tools and equipment list and staff and facilities recommendations. (YLB)