The image and effectiveness of an economics and business department at a medium-sized Christian liberal arts college were assessed, in order to assist in departmental planning for the future. Using goals from the extended mission statement of the department, two groups of graduates were surveyed, 421 recent graduates who had graduated between 1 and 5 years ago and 130 older graduates who had graduated 10 to 15 years ago. In addition, recent graduates were asked to pass along an anonymous questionnaire packet to their immediate supervisors containing a modified version of the graduate questionnaire asking respondents to rate the department. Results indicated that a few departmental areas needed increased emphasis but that most of the graduates who went on to graduate school found themselves prepared either equally or better than others in their graduate programs. Most agreed that they would get the same degree from the same school if they had to do it over. Recent graduates were most likely to have useable suggestions for departmental improvement. The economics and business department used the study results to develop a strategic plan for itself, to inform the Business Advisory Council of the results, and to persuade all department members of the need for change. Six references are included. (JB)