Murray State University (Kentucky) has approached the internationalization of the business curriculum by creating a bachelor of arts degree program requiring 2 years of foreign language study. To assess the program's overall success, three student surveys were undertaken. The first polled entering freshman business students in fall 1990 about their high school foreign language study and plans for such study in college. The second polled business students in foreign language classes about their degree plans and reasons for pursuing language study. The third surveyed seniors graduating in the 1991 calendar year about their foreign language study and international education activities. Results are presented. It is concluded that: (1) a growing majority of business students enter the university with some high school foreign language background; (2) introduction and active promotion of the new bachelor's degree program option increased foreign language study among business students; (3) almost a third of the language students who are also studying business are pursuing majors or minors in a foreign language, suggesting some cross-fertilization of disciplines; and (4) business students studying foreign languages appear much more likely to participate in a range of international education activities. Far-ranging student and institutional benefits are seen. (Author/MSE)