Aubrey Beardsley's involvement with the literary magazine, "The Yellow Book," is described. While there were some other literary magazines published before "The Yellow Book", its issues are distinguished because they were the first to deliberately present visual art work (and the visual artist) as equally important as literature (and the literary artist). The tradition in publication prior to this important step was to have artists illustrate what authors wrote, and their art work serve as a prop to literature. Since "The Yellow Book," hundreds of literary magazines have continued Beardsley's practice of featuring art and artists as important in their own right. This paper describes how and why Beardsley wrought such a change. It also describes how important and influential figures among Victorian artists contributed to bringing about the change. (Author)