Leadership development is essential to the future of the student services profession and to student services. Opportunities for professional development can be a key factor in enhanced leadership, creativity, and growth. The lack of funding and administrative support for professional development is a major concern to the community of student personnel professionals. At Wayne State University steps have been taken to fund participation in professional activities off campus and to provide learning opportunities for professional development on campus. Wayne State University has aggressively encouraged its professional staff to improve their leadership skills and to participate in professional associations, workshops, and conferences, and to develop a stronger peer support system on campus. An evaluative survey was administered to all individuals eligible to participate in this universitywide program. Preliminary analysis indicated greater job satisfaction, expanded leadership roles, increased productivity, and an enhanced sense of professional identity. As an indirect result, services to students have been expanded and modified during the course of the program. The university and the students it serves can only benefit by promoting, supporting, and, in fact, requiring professional development among student development professionals. It is time that professional development becomes an integral part of the workings of the university's student personnel community. (ABL)