Faced with a one-fourth drop in the number of high school graduates between 1979 and 1995, many colleges and universities are responding by making themselves more attractive to students and their parents, instituting procedures to recruit students more effectively and providing a more satisfactory 4 years for the undergraduate experience using an enrollment management concept. Following a general introduction by George Keller, this monograph presents nine papers addressing various issues associated with enrollment management. The papers are: "The Many Roads to Building a Successful Enrollment Management System" (Joel M. Bagby); "Enrollment Management in the Private University" (Gary R. Bergman); "Enrollment Management in the Public University" (R. Fred Zuker); "Minority Student Recruitment Issues in Managing Enrollments" (Angela M. Robertson); "The Role of Financial Assistance within an Enrollment Management Model" (David Pardieck and Kathy Thomas); "The Role of a Career Center in Enrollment Management" (Jane Linnenburger and Jim F. Vick); "A Theoretical and Practical Guide to Student Development Programs in Enrollment Management" (Ray K. Zarvell et al.); "The Role of Cocurricular Activities and Residential Life in University-Wide Enrollment Management" (Greg Killoran and Ed King); and "Student Affairs, Enrollment Management and the University" (Alan Galsky). Nearly all papers include references. (JB)