Dropout research reveals that students attending two-year institutions persist at significantly lower rates than students enrolled in four-year schools. In addition, the research indicates that student involvement in campus life at any institution increases the likelihood of persistence. Therefore, a major challenge for student services staff in community colleges is to develop activities and programs that will both broaden the college experience for students and increase the number of students participating in such programs. Encouraging involvement at community colleges is particularly difficult given that many students are enrolled part time, work full time, commute long distances to school, and have family obligations. Following a review of student involvement theory and its applicability to the community college setting, this paper presents a hypothetical case study of efforts undertaken at "Sunshine Community College" to increase student involvement and retention. The case study considers ways that a dean of students may promote student growth and involvement. For example, the dean could: (1) survey registering students to determine the numbers actually involved or interested in becoming more involved, and to assess students' interests and time constraints; (2) conduct a special student orientation to promote student activities, offering each club, organization, and team the opportunity to share information about their group with new students; (3) modify the content of career courses to include explorations of the relationship between college experiences and career plans; (4) create a campus bulletin board to announce events; (5) allocate campus space and computer facilities to student organizations; and (6) implement a student activities fee. (PAA)