This introduction to marketing guide addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each unit or task in this guide contains a competency statement followed by performance objectives, job-relevant instructional activities, instructional materials/resources, and evaluation questions with answers. The 14 units are: (1) overview of marketing; (2) functions of marketing; (3) economics of marketing and the free enterprise system; (4) forms of business organization; (5) marketing management; (6) marketing skills (basic mathematical computations); (7) preemployability; (8) self-awareness; (9) values clarification; (10) decision making; (11) developing a career-life plan; (12) job search skills; (13) job interview and placement skills; and (14) job maintenance. Transparency masters have been included for some units. Two appendices contain a 45-item bibliography and definitions of terms. (NLA)