The Fishbein and Ajzen model of attitude-behavior consistency was applied to 56 undergraduates learning to use a microcomputer. Two levels of context for this act were compared: the students' beliefs about themselves, and their beliefs about people in general. The results indicated that students' beliefs were good predictors of their behavioral intentions and they thought that learning to use a microcomputer would be significantly more helpful to them than to other people. The findings are congruent with the Fishbein and Ajzen model of attitude-behavior consistency. Examining attitudinal and normative beliefs about specific behaviors provides useful information on learning and technology. (15 references) (Author)