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ERIC Number: ED295445
Record Type: Non-Journal
Publication Date: 1986-Apr
Pages: 11
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Internationalizing the Business Curriculum: The Point of View of a Small Liberal Arts College and University.
Knapp, Richard G.
When asked by the business department for a language component for its new area of concentration in international business, the modern language department of a small liberal arts college capitalized on a recently devised competence-based curriculum. The curriculum, established in the college's general education curriculum as an alternate track to the required communications competence component, consisted of a four-course sequence, including a contemporary culture and values course, geared to the attainment of practical communications competence and the development of critical and creative thinking skills. A state university has similarly emphasized the cultural aspects of international business in its major by requiring of its students a knowledge of the foreign country's customs and values, religion, philosophy, laws, politics, technology, education, and social organization. In both institutions, business language courses tailored to the business departments' specific needs are being required or developed. Both also have an assistant program with bilingual exchange students and international exchange programs. A satellite dish and complete video recording facilities were recently donated to the institutions, and foreign language teachers and international business students have begun to attend meetings of the local world trade association chapter. These minor adjustments to existing curricula have succeeded in internationalizing the programs. (MSE)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A