ERIC Number: ED295430
Record Type: Non-Journal
Publication Date: 1986-Apr
Pages: 42
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Personalizing as a Teaching and Marketing Strategy in an Introductory Module: Why and How.
Kreiter, Robert
One college French course introduces third-semester students to commercial French while simultaneously teaching contemporary French theater to the same group. The 3-week course segment is taught with two 3-week modules, and is part of a course using the Personalized System of Instruction (PSI). The commercial language module helps to build an enrollment base for advanced offerings while the literature module maintains the interest of students preferring a more traditional curriculum. The texts used are a commercial business French textbook and two plays by Jean Anouilh and Jean-Paul Sartre. The modules complement other course activities and segments, and serve the need to move some students more quickly than others into subject matter fields in French. Advanced students can serve as class assistants. The course has proven to be a good marketing device for the department because it gives an attractive preview of the content and methods of the advanced program, and draws more students into advanced literature and commercial language courses. Course outlines and exercises are appended. (MSE)
Descriptors: Business Administration Education, Business Communication, Classroom Techniques, College Second Language Programs, Course Content, Course Organization, Drama, Efficiency, French, French Literature, Higher Education, Individualized Instruction, Instructional Materials, Introductory Courses, Languages for Special Purposes, Learning Modules, Literature Appreciation, Second Language Instruction, Student Interests, Twentieth Century Literature
Publication Type: Reports - Evaluative; Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A