Addressing the need to prepare college graduates for careers in book publishing, this report examines the necessity and structure of a book publishing curriculum at the undergraduate level at Loyola College in Maryland. A 1977 bulletin by the American Association of Publishers (AAP) cited a lack of awareness of publishing as a possible career, and the high cost of on-the-job training as the two major problems concerning potential new employees. Offered to Communications majors, the Loyola Publishing Concentration detailed in this report confronts these concerns, providing a multi-disciplinary professional approach with courses in writing, editing, advertising, public relations, graphics and production, communications law, marketing, and promotion. Also addressed in this report is an experiential component, providing internships in the local publishing industry or campus press, necessary for a comprehensive book publishing curriculum. Four book publishing course descriptions--"Introduction to Book Publishing,""The Editorial Process,""Book Production and Design," and "The Finished Book"--are included in the report. (MM)