ERIC Number: ED293349
Record Type: Non-Journal
Publication Date: 1987-May
Pages: 22
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Training the Multi-Cultural Manager.
O'Neill, Vincent
A West German electronics corporation designed a workshop to provide managers with fast access to the American culture through the cues provided in American language. The aim was to promote more effective communication with American business partners through sensitization to American communication styles, their principal modes of expression, their origins in value patterns, and how they operate as communication cues. Two basic instructional methods are used, dependent on the linguistic skills of the group. The first begins with examination of central "moves" or linguistic elements in the overall communication strategy ("anchor gambits") and progresses to study of alternative ways to communicate the same thing, the role of intonation, emphasis, intended message in coded form, body language, and finally, synthesis of elements for one communication style such as small talk, presentations, or negotiation. The second method takes the process in reverse, beginning with the communication style and working back to the anchor gambits. Planned pedagogical strategies were developed for each method. Twenty main American values are studied. American trainers, Americans with little experience with German or Germans, and German managers participate in the workshop's intercultural interactions, which occur in the form of role-playing. (MSE)
Descriptors: Business Administration Education, Business Communication, Cross Cultural Training, Cultural Education, English for Special Purposes, Foreign Countries, Higher Education, Intercultural Communication, Management Development, North Americans, Program Descriptions, Role Playing, Second Language Instruction, Workshops
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: West Germany
Grant or Contract Numbers: N/A