ERIC Number: ED293312
Record Type: Non-Journal
Publication Date: 1987-May
Pages: 8
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Languages for Business Means Business for Languages.
Cothran, Bettina F.
Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in commercial language are offered in each language, and students are encouraged to take an additional course on the current political, economic, and cultural issues of the target language's country. The language course content includes business vocabulary, the legal structure of business, the banking system, employer-employee relations, general business practice, cultural and social issues, and business correspondence, using the contrastive approach. Authentic materials are used, and special skills such as listening to radio broadcasts and interviewing are stressed. The program includes an internship abroad in cooperation with major corporations. While the program is designed for language students wishing to enter business, it is also useful for business students. Most recently, an advisory board of community leaders in international business has been added to the program. (MSE)
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Communicative Competence (Languages), Course Content, Curriculum Development, Field Experience Programs, French, German, Graduate Study, Higher Education, International Trade, Languages for Special Purposes, Program Descriptions, Program Design, Public Colleges, School Business Relationship, Second Language Instruction, Spanish, Undergraduate Study
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A