This book is written for the parks and recreation practitioner and the municpal manager who has the overall responsibility for program operations and for preparing proposals for external funding. The marketing plan targets such groups as the municipal director of parks and recreation, city managers, outdoor recreation specialists, and nature center directors. Subjects discussed include locating funding sources, applying for funding, writing the proposal, submitting the proposal, and administering the project. Sample grant applications and a list of state liaison officers for land and water conservation fund monies are appended. (JD)