Perspectives on institutional fund raising or resource development are offered by a graduate dean. The focus is funding provided by individuals, foundations, and corporations. It is suggested that this effort must be a total institutional effort organized by professionals and best conducted by an a mixture of resource development professional, plus those who will either lead, or benefit by, the specific activity for which support is sought. Controlling fund raising efforts from a central point prevents duplication of effort, insures that the institution establishes its own priorities and has only one proposal before each patron at any one time. After establishing priorities for graduate study, scholarship, and research, these priorities are translated into units of activity that may be funded or marketed by the fund raisers. Another important function is to demonstrate the relationship of what is done in scholarship and research to teaching. Lastly, a responsibility exists to report the importance and the impact of the activity on the institution to the donor. (SW)