In some communities, alcohol becomes a part of socialization early in life. In one such community, softball for women has become a popular pastime. Twenty-seven of 48 teams in the community were sponsored by local taverns, bars, or restaurants where alcohol was served. Teams sponsored by taverns were encouraged to meet at the taverns before or after a game. To examine the relationship between sports and alcohol, 183 female softball players, coaches, and staff completed a questionnaire on alcohol-related concerns. The results revealed that, compared to women on teams with other sponsors, women on alcohol distributor and tavern sponsored teams were more likely to agree that drinking was encouraged, that beer and softball went together, that teams go to the bar after the game regardless of game outcome, and that coaches seldom address the effect of drinking on quality of play. These findings suggest a relationship between team sponsorship and the attitudes of female recreational softball team members. Future studies might examine the same issues among male players. (NB)