While investigations of the impact of parental factors on children's career choices have identified variables that appear predictive of career choice in males, variables which influence career choice in females are less well documented. This study used social learning theory as a framework for examining the impact of parental reinforcement, modeling, and attitudes on the career choices of women. Two groups of female college students (N=165) completed a 47-item Likert-type questionnaire assessing their perceptions of their parents' reinforcement patterns, modeling behaviors, and attitudes. Career choices were categorized as traditional or nontraditional. Discriminant analysis was used to predict career choice. Four underlying factors of parental attitudes and reinforcements were isolated: maternal traditional dimension, paternal traditional dimension, parental support for career academic effort dimension, and parental support for career success dimension. Analyses indicated that parental support for academic effort was a significant predictor of career choice. The findings suggest that parental reinforcement of academic effort is a significant correlate of career choice, traditional or nontraditional, across heterogeneous groups of women, controlling for age, socioeconomic status, marital status, grade point average, and place of residence. Findings have implications for parents and practitioners. (NB)