A study was conducted to determine if interest in business and financial news could be predicted from factors other than demographic variables. It was hypothesized that the type and number of personal financial investments the reader had would predict interest in business and financial news. In a telephone survey, 376 adults in a large, Southwestern city indicated on a 4-point scale their interest in various categories of news, including business and financial. In addition, respondents indicated which, if any, personal investments they had ranging from regular or interest-bearing checking accounts to corporate stocks or bonds. About 63% of the sample indicated they were very or somewhat interested in business and financial news. The study confirmed that those who show the most interest in business and financial news are generally males with college degrees, 35 years of age or older, and with annual household incomes of above $50,000. Results also showed that more respondents holding each type of investment showed more interest in business and financial news than did those who did not have such investments. In addition, the type of investment was related to interest in business news. For example, 75% had a regular checking account and 62% of them indicated they were very or somewhat interested, while only 16% of the sample had a money market account, but 87% of them were very or somewhat interested. All respondents with seven or more types of investments indicated they were somewhat or very interested. The results indicate that those most interested in business and financial news were those with money to invest in more risky investments than ordinary bank accounts and who were also actively managing their money. (Tables of data and 21 references are included.) (HTH)