Like many other Central Florida districts, Volusia County School District is growing rapidly, increasing by 1,500 to 2,000 students (and 60 new classrooms) per year. The area has a solid senior citizen voting block and a state tax structure based on very low property taxes, a 5 percent sales tax, and no income tax. Since state monies for new construction are limited, the school board decided to press for a $112 million bond issue. The campaign involved the following strategies: (1) demonstrating that good schools and quality education contribute heavily to a community's well-being and economic development; (2) targeting the "yes" vote; (3) promising not to raise school construction taxes over the next five years; and (4) promising to air-condition every school in the district. The decision to introduce a bond issue only five years after passing a $60 million bond election was based on documented need, a positive attitude survey, and faith in support from the business community. The campaign began with formation of a citizens' committee of business leaders and volunteers to do fundraising, contribute monies, and promote the bond program. A committee of Parent Teacher Association leaders and school advisory members was created to bring the campaign to the school level. Other campaign aspects are briefly summarized. The Volusia bond issue passed by a four-to-one margin. (MLH)