High school guidance counselors' perceptions of the quality of The State University of New York College at Brockport were compared for 1982 and 1985. Quality assessments were also made for two university centers, nine university colleges, two agricultural and technical colleges, and two private colleges. The 1985 sample consisted of 839 counselors. In both 1982 and 1985, the survey instrument covered: communications between the Brockport campus and the guidance community; quality assessments of faculty, programs, students, and selectivity for each of the 15 competitor institutions; quality of specific programs at the Brockport campus; image impressions derived from multiple sources; types of students typically recommended to the Brockport campus; high school application and articulation trend data; and evaluation of Brockport graduates. In 1982, Brockport ranked far behind its competitors in the perceived quality of faculty, programs, students, and selectivity. The 1985 results showed major advances in all areas, particularly in faculty and programs, as a result of improvements that were implemented, including more selective admissions standards. (SW)