A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being managed unsystematically, possibly resulting in a 39.5 percent discrepancy between actual and optimum program enrollment levels. While the program's enrollment capacity was 960 students in April 1984, there were 581 students enrolled. As of April 1985, the actual enrollment was 601; the discrepancy between desired and actual enrollments had been reduced to 37.3 percent. Additional outcomes of the intervention included the following: (1) competence in using the computer file was achieved by program assistants and auxilliary staff; and (2) the university's information and retrieval service and another university center adopted the application. The following aspects of the intervention strategy are discussed: file design, file utilization, and inquiry management. Extensive appendices include: pre- and post-application utilization enrollment data; descriptors used in the search of the literature; two types of printouts; minutes, agenda, and memoranda; and April 1985 enrollment data. (SW)