Designed to serve as written guidelines for the production of videotex materials, this case study of a San Diego State University videotex production on personal finance provides a producer's perspective on the problems, opportunities, and challenges associated with the creation of videotex materials. A review of creative design decisions is included which describes the options available as well as the constraints imposed by system software, financial resources, and production timelines. The following production issues occupy much of the report: (1) the necessity for understanding the computer and delivery system; (2) an assessment of the target audience; (3) the approach to topic information gathering (in this case, the popular magazine model); (4) determining the unit size; (5) the selection of specific topics to include in each module; (6) flowchart development; (7) writing for the screen; (8) graphics design; and (9) software limitations. Also included are sample visuals that illustrate key points stressed in the paper. These include pre-production flowcharts, examples of screen writing, and presentation of graphic themes. (JB)