Focusing on the general consumption pattern of ethnic newspapers by Asian-Americans and the underlying attributes of that consumption, a study surveyed 406 randomly selected Asian-Americans (Koreans, Japanese, Chinese, and Filipinos) in the Los Angeles area. The data were analyzed in terms of developmental trends of consumption by years of residence in the United States, and the relationship between demographic and ethnic variables and subscriptions to ethnic newspapers. Findings show that (1) consumption of ethnic newspapers reaches a peak between the twentieth and thirtieth years of living in the United States; (2) each group experiences a different trend in consumption, with Filipinos' consumption peaking in the early stage of immigration and that of the Chinese in the later stage; and (3) age, sex, citizenship, years of residence, and ethnic identification and behavior variables are important in predicting ethnic newspaper subscription. (DF)