Research has shown that therapy preference affects both the quality of the initial therapy session and treatment outcome. To determine personality characteristics which would affect subjects' preference of therapeutic orientation and to obtain qualitative information about subjects' therapy preferences, 203 community college students indicated their preference for Behavior Therapy, Client-Centered Therapy, or Rational-Emotive Therapy, after viewing them on video tapes. Subjects also completed the 16 Personality Factor Questionnaire and the Rotter Locus of Control scale, and gave reasons for their preferences. Results showed 46% of the subjects chose Rational-Emotive Therapy, 34% Behavior Therapy, and 20% Client-Centered Therapy. The most common qualitative responses among the groups related to satisfaction with the client-therapist interaction and the process of resolving the client's problem; each group clearly wanted different degrees and different types of input from the therapist. The findings suggest that some attempt should be made to ascertain clients' therapy preferences since they will influence the therapeutic relationship. (MCF)