Designed to facilitate and increase the interaction of college administrators with automated systems, this guide addresses three basic questions: what is the value of technology in an institution; what is the priority of technology in relation to other aspects of the institution; and what is the commitment to technology as reflected in the allocation of financial resources? A discussion of how values are formed presents a framework which identifies the social, political, and economic forces affecting administrators' attitudes toward the use of technology. To illustrate this framework, administrators' attitudes within a specific postsecondary institution--Pima Community College--are analyzed. The implementation of change is also discussed and five change models are described as they have been applied at this institution: (1) the Human Relations Model; (2) the Power Model; (3) the Restructuring Model; (4) the Temporary Systems Model; and (5) the External Influence Model. Ways in which these models can enhance the value, priority, and commitment to technology in an institution are considered. The processes and direction of value formation are shown in three figures, and three references are listed. (LMM)